Tamagotchi as a sociotechnical system for commodifying nostalgia.
Tamagotchi as a sociotechnical system for commodifying nostalgia. Bandai has relaunched the Tamagotchi, beloved toy from the 1990s, with very few changes made. The hardware, gameplay, and even the packaging it is sold in has been designed to elicit feelings of nostalgia. That nostalgia influences purchasing decisions from the consumer, as well as key product design elements from the manufacturer (Harrison).